01
Validate the Product
Prove the problem is real and painful — with 10 problem interviews, not assumptions.
- Book 10 problem interviews
- Score the pain intensity
- Confirm current workarounds
The Launch Checklist
Stop Launching Blind. Validate First, Build Second.
The 3-phase checklist that kills bad product ideas before they cost you six months of dev.
Get the Checklist — $49
30-day money-back guarantee. No signup wall.
You didn't fail at building. You failed at asking.
42% of startups fail because there was no market need — the single biggest killer, per CB Insights. Not the code. Not the design. The absence of anyone who wanted it.
You spent months of engineering on features nobody asked for. You polished the onboarding. You shipped. And then came the part no one warns you about: the launch-day silence.
Every dead product skipped the same three questions. Answer them first, and the silence never comes.
✕
SKIPPED 01
Does anyone actually want this?
✕
SKIPPED 02
Who exactly is it for?
✕
SKIPPED 03
Will they pay for it?
The Fix
One ordered checklist. Three questions answered in the right sequence.
Gut instinct lies. Scattered Twitter advice contradicts itself by the hour. The Launch Checklist is a single sequenced system you run before writing a line of code — each phase gating the next, so you never build on an unanswered question.
The Three Phases
Run them in order. Each one earns the right to the next.
02
Define the Ideal Customer
Narrow from 'everyone' to one buyer with budget and urgency.
- Pick one buyer segment
- Verify budget authority
- Measure urgency to solve
03
Build the Offer
Package the solution, price it, and pre-sell it.
- Package the core promise
- Set a price with logic
- Pre-sell before you build
Decision framework
The Go/No-Go gate
GO if 7 of 10 interviews confirm the pain AND 3 commit to pre-order.
NO-GO otherwise. No exceptions, no "but I really like it."
Test before building
Prove demand without a product.
Fake-door test
Ship a button for a feature that doesn't exist yet — measure clicks against real traffic.
The pre-sale
Ask for money before you ship. Nothing validates like a charged card.
Landing page smoke test
One page, one promise, one CTA — count conversions before writing code.
42%
of startups die from no market need
Source: CB Insights
6mo
of dev saved on average
1wk
to run the full checklist
What You Get
Everything you need to run the whole thing — in one week.
38-point interactive checklist (Notion + PDF)
Problem-interview script + 12 question bank
Go/No-Go scoring sheet
Pre-sale landing page template
Ideal-customer worksheet
Offer & pricing calculator
Founders who stopped guessing.
"Ran the checklist, hit No-Go on my original idea, pivoted in a week. Saved me from building the wrong thing for months."
M
Maya R.
Solo founder, Fernpost
"The pre-sell phase got me 14 paying customers before I wrote any code."
D
Devin O.
PM, Kettle Labs
"The Go/No-Go gate is the first framework that actually told me to stop."
P
Priya N.
Founder, Slate & Co
Straight Answers
Objections, handled.
No. It's built to be run in a week, one phase at a time, with checkboxes — not homework. You tick items, not write essays. Each phase takes an afternoon, and the sequence keeps you from wandering.
That's exactly when you need the gate. The ideas we love are the ones we forget to question. The checklist protects you from your own enthusiasm before it costs you six months.
It works for any product with a buyer — physical goods, services, courses, apps. If someone has to pay for it, the three questions apply.
That's the checklist doing its job — you just saved months of building the wrong thing. A No-Go is a win: you found out in a week instead of after launch. Then you pivot with what you learned.
The Offer
Validate this weekend. Build with proof.
$49 one-timeLifetime access + all future updates
30-day money-back guarantee, no questions asked.